Location and dates

ExCel London

2-3 JULY 2025

iGB Affiliate Awards 2025

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Welcome to the iGB Affiliate Awards

Join us for a night of ’90s Britpop nostalgia as Cool Britannia meets iGaming culture!

The prestigious iGB Affiliate Awards are back! This year, we’re bringing the celebration to the HEART of the iGaming industry—iGB L!VE the home of the iGaming community.

The iGB Affiliate Awards celebrates excellence in the iGaming affiliate industry, recognising all the top affiliate leaders driving innovation and growth.

NEW DEADLINE: 2ND APRIL

Nomination Forms

iGB Awards

WHEN

Thursday 3 July 2025

19:30 - Doors Open
19:30 - 20:15 Drinks Reception
20:15 - 22:30 - Dinner and Awards Ceremony
22:30 - 01:00 - Let's party with live music and entertainment

WHERE

Troxy, London

Troxy London

WHY

The Event of the Year

Attend the UK’s premier recognition platform for businesses of all sizes in the online gaming affiliate industry for an evening of fun

Nominations are open – make them shine!

Recognise excellence. Nominate today!

Do you know someone who inspires greatness, a team that achieves the extraordinary, or a project that transforms lives? Now is your chance to ensure they get the recognition they deserve!

The iGB Affiliate Awards are back, and nominations are officially open! This is your moment to celebrate the talent, hard work, and impact of individuals and organizations who make a difference

The deadline for nominations is 2nd April 2025—don’t miss your chance to shine a spotlight on those who deserve it!

Nomination forms are below—submit now and make sure they get the recognition they deserve!

Affiliate categories

Programme and network categories

Service provider categories

Game of the Year - PUBLIC VOTE

award logo try

Vote

Individual categories

Open to all companies (affiliates, programmes, networks and SPs)

FAQs

How do I enter?

First read through the information and criteria for each category by clicking on the 'Info + Nomination' button. Once satisfied that you have fully understood the requirements, click on the 'Start or resume a submission' button to proceed to the entry form. Please note that following the instructions will give you the best possible opportunity of making it onto the shortlist.

The judges and the criteria will cover the 12 months from 1 January 2024 to 31 December 2024, and not before, so please ensure your submission only includes the assessment period. The closing date for nominations is Friday 28 March 2025.

Please also note that nominations will be assessed based on quality and not quantity. Submitting multiple entries or doing so on behalf of the same company or person will not increase their chances of making it through to the shortlist. Submitting one comprehensive and detailed entry which fully addresses all the criteria and questions, backed up by relevant and compelling supporting documents, will achieve greater cut-through with the judges and increase chances of progression.

A primary purpose of the iGB Affiliate Awards is to showcase fast-growing and disruptive businesses. Hence while the scale of nominee companies is taken into account by the judges when assessing the quality of submissions against the criteria, managing to successfully demonstrate and convey the growth, innovation and momentum of your business via your submission is likely to exert an equal if not greater influence on the judges’ final decision.

Full details of the 2025 judging process can be found below.

Why enter?

The iGB Affiliate Awards is the UK’s premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering extend far beyond simply picking up one of the prestigious trophies.

Here are some of the reasons why your organisation should take part:

  • Offers a platform to differentiate your business and stand out from competitors
  • Grants greater recognition for you and your organisation within the industry, perhaps leading to additional business as a result
  • Encourages improved business relationships
  • Affords superior marketing and PR opportunities
  • Provides excellent motivation for your team
  • Demonstrates to current and future staff that you’re a leading company, plus as an added bonus it will help you attract excellent and talented employees
  • Publicises your personal credentials to your clients, existing employer and future employers
  • Presents an ideal opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
  • Gives you the motivation to sustain this performance in order to retain your title/beat your competitor to the award for the following year!

Who can enter?

Anyone working in the igaming affiliate industry can submit nominations to the iGB Affiliate Awards. They can nominate themselves or their organisation, or they can nominate another individual or organisation.

When is the deadline for submitting 2025 nominations?

The deadline for submitting nominations for the 2025 iGB Affiliate Awards is Wednesday 2 April 2025. Shortlists will be announced on 6 May 2025.

Any applications received for a non-relevant category and all duplicate submissions will be void. If you have any questions, please contact operations@clariongaming.com.

How do I buy tickets for the big night?

The iGB Affiliate Awards is a pay-to-attend event. You will be able to book tickets via our registration platform for iGB L!VE or with your account manager.

Single seat ticket: Price TBC

  • Unlimited beer, wine and soft drinks for three hours
  • Sparkling reception
  • Three-course meal
  • Entertainment until 1am

VIP table: Price TBC

  • Table of 10 guests
  • Unlimited beer, wine and soft drinks for three hours
  • Sparkling reception
  • Three-course meal for 10 guests
  • Entertainment until 1am
  • Two bottles of spirits and mixers
  • Listed as table sponsor on all awards branding

VIP+ table ticket: Price TBC

  • Table of 12 guests
  • Unlimited beer, wine and soft drinks for three hours
  • Sparkling reception
  • Three-course meal for 12 guests
  • Entertainment until 1am
  • Four bottles of spirits and mixers
  • Listed as table sponsor on all awards branding

What is the dress code?

  • No trainers
  • No jeans
  • No sportswear such as shorts, joggers or vests
  • No flip-flops

What are the awards categories for 2025?

The 2025 edition of the iGB Affiliate Awards has 20 categories:

Affiliate categories
Best Casino Affiliate
Best Sports Betting Affiliate
Best Bingo Affiliate
Best Poker Affiliate
Best Crypto Affiliate
Best Streaming Affiliate
Marketing Campaign of the Year
Affiliate Employer of the Year
Safer Gambling Initiative of the Year

Individual categories
Best Affiliate Manager 
Affiliate Idol, aka Lifetime Achievement Award

Programme/network categories
Best Affiliate Programme
Best Affiliate Network

Service provider (SP) categories
Best Tech (NEW)
Best Affiliate Management Platform (NEW)
Best Digital Agency
Game of the Year (PUBLIC VOTE)

All companies (affiliates, programmes, networks and SPs)
Rising Star 
Best Newcomer
Innovator of the Year

What is the judging process for the iGB Affiliate Awards?

The judging process for the iGB Affiliate Awards is rigorous and thorough. Following a major review and overhaul in 2021, the process has been continually improved to ensure the highest possible standards of fairness and integrity in deciding the results.

Once submission forms are received, our judging panel will evaluate each nomination against the category criteria in order to select the shortlists and final winners.

The deadline for submitting nominations for the 2025 iGB Affiliate Awards is Wednesday 2 April 2025. Shortlists will be announced on 6 May 2025.

The judging panel 
iGB Affiliate’s panel of external industry judges (see below) is selected for its expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling. All judges joining the panel are required to sign an NDA to keep all submitted information confidential and the winners' names secret until the event has taken place. They are also obliged to declare all potential conflicts of interest prior to judging. 

Allocation of categories to judges
Judges are allocated categories aligned to their areas of industry experience and knowledge, and to avoid potential conflicts of interest. Judges’ access to submissions is restricted to their allocated categories. 

Shortlisting 
Shortlists are formed and awards presented only in categories where three or more judgeable submissions are received. A non-judgeable submission is one which includes incomplete/insufficient information for the judges to fully assess the submission against all the criteria for that category. The number shortlisted in each category is calculated on a sliding scale based on how many judgeable nominations are put forward to the judges. 

How categories are judged
The judges read every judgeable submission alongside all supporting materials. They provide an overall score for each entry based on their assessment across all the criteria for that category. The judges also give a brief explanation of their rationale for providing this score. Once all the judges' scores are submitted for all the entries in each category, an average of the scores is calculated for each entry with this converted to a score out of 10. If there is no clear winner from the first round (a minimum one-point margin between the top submission(s) and second-placed entry or entries is needed), the category goes to a second round of judging. A conference call is then held between the allocated judges to decide the winner. The judges may exercise their discretion to award a Highly Commended in these instances. 

Feedback on entries 
An explanation of how the shortlist and winners were arrived at in each category can be provided on request. Judges' comments will be anonymised and average scores given in these instances. Individual judges’ scores and comments will not be shared externally. Please address any questions or requests regarding the judging process to internal judging lead Stephen Carter (stephen.carter@clariongaming.com). 

Meet the judges

Corey Padveen
Corey Padveen

is a Partner at t2 Marketing International, and the author of Marketing to Millennials for Dummies, as well as a contributing author to Digital Marketing All-in-One for Dummies.

Lee-Ann Johnstone
Lee-Ann Johnstone
entered the affiliate marketing industry in the early 2000s when the internet was still new and mobile phones were BIG. She has managed many blue chip and startup affiliate programmes, helping them grow global reach across verticals from retail and ecommerce, payments and fintech, to esports and igaming. Lee-Ann also hosts the award-winning Affiliate Marketing Podcast, which charts regularly in the Top 100 Business News podcasts in the world. She runs a 12-week acceleration programme for affiliate managers (AMPP) and owns award-winning agency Affiverse providing outsourced affiliate programme management services. Inaugurated as a member of the prestigious forbes.com Agency Council (2020) Lee-Ann regularly features in publications such as The Drum, Hello Partner, MartechRecord, GPWA, IGB Affiliate and Forbes.com.
Ben Robinson
Ben Robinson
is the Co-Founder of RB Capital, a specialist M&A and funding brokerage, combining best-in-breed expertise for growth, investment and M&A across gaming, fintech and media verticals. Ben has more than 20 years’ commercial experience across technology and media, of which the last ten have been deeply embedded in the online gambling and blockchain sectors. Subsequently Ben sits on a number of advisory boards for fintech and igaming companies across Europe, Asia-Pacific and the Americas.
Claire Adamou
Claire Adamou
With two decades in iGaming, Claire's specialty is within affiliate management. Claire launched her own consultancy business back in 2017 to assist operators with launching and growing their affiliate business within the igaming space. Since then she has expanded to become a Leadership Coach as VP of Development with Saroca.
Simon Collins
Simon Collins
is a prominent figure in the iGaming industry, with over 25 years of experience launching and scaling successful brands. He co-founded Cashcade Ltd, the company behind Foxy Bingo, which was sold to bwin.party for £96m in 2009. At Cashcade, Collins pioneered affiliate marketing strategies, leveraging early adoption of search engine and social network marketing to forge profitable affiliate relationships that drove significant growth. Following Cashcade, Collins co-founded mobile gaming startup Gaming Realms Plc and served as managing partner of New Game Capital, further sharpening his expertise in affiliate-driven ventures. From 2019 to 2021, he was Managing Director of Betting & Gaming at News UK, overseeing brands like Sun Bingo. There, he managed affiliate marketing campaigns that boosted traffic and engagement. Today, Collins chairs platform and casino content provider Jogo Global and advises ClearStake, a FinTech startup focused on iGaming compliance while his investments in ventures like Daymade and Spinfinite highlight his ongoing commitment to innovation. With a career rooted in affiliate marketing - from pioneering strategies at Cashcade to steering affiliate-reliant brands at News UK - Collins brings unparalleled expertise to the iGB Affiliate Awards.
Elaine Gardiner-Ruddock
Elaine Gardiner-Ruddock
is Affiliate Operations Manager, TAG Media. Elaine has over 14 years’ experience in the iGaming affiliate industry, and has held various positions throughout the years from Affiliate Manager to Head of Affiliates and everything else in between.
Shahar Attias
Shahar Attias
is a globally recognised igaming expert, CRM strategist and frequent speaker at the industry's leading events. Following a career as a senior executive with 888, Playtech and PokerStars, Shahar founded Hybrid Interaction, a boutique consulting agency of hands-on experienced specialists which has undertaken around 300 successful projects across all verticals and most jurisdictions. These include Greentube & GiG (EU) Hard Rock & PlayStar in NJ (US), Forvana Gaming & Horizons Casino (UK), Starcasino.be (BE), Holland Casino (NL), Casino du Lac (Partouche), Grand Casino Baden & Groupe Barrière (CH), Logrand (MX), Win2day (AT), Crocobet (GE), IGT, William Hill, BetConstruct, Pin-Up Globa and Entain (Bwin.Party/Sportingbet/Bet.pt)
Helen Walton
Helen Walton
is founder and CCO of G.Games, an award-winning games supplier that has grown to a portfolio of over 200 games served around the world in lotteries and casinos. She started her career at Unilever and has worked with Boots, Frucor, Tate Britain, PZ Cussons launching new products, brands and finding ways to connect with customers. She is a dealmaker, writer and marketer who enjoys solving problems, trying out ideas and making things happen. 
Kevin Dale
Kevin Dale

has spent the last 20 years in online gaming and runs data and advisory company egamingmonitor.com, which covers 70,000 casino games, 500 bingo rooms and 800 lottery draw products from 1,700 suppliers across 4,000 operators. He was previously CEO of online skill gaming company GAN plc and marketing director at Betfair, Sportingbet and Eurobet.

Christina Thakor-Rankin
Christina Thakor-Rankin

is co-founder of the All-in Diversity Project, which advocates for a data-driven approach to improving inclusion in gaming, and also runs a consultancy business. Her career in the industry spans 25 years and the whole betting and gambling ecosystem, including land-based, online and mobile gaming. She firmly believes that diversity and inclusion are critical to success in business.

Shona ODonnell
Shona ODonnell

With over 15 years of experience in the iGaming sector, Shona has been responsible for the creation and development of some of the industry’s biggest events, including iGB L!VE, LAC (now iGB Affiliate Barcelona), Sports Betting USA and ICE as the portfolio director of Clarion Gaming. As head of strategic events at leading sports betting affiliate Better Collective, she was responsible for developing the Better Collective Bookmaker Awards and delivery of all events and industry marketing. Shona is now working as a consultant in the industry helping clients deliver and develop bespoke events, marketing and brand strategy.

Vanessa Simpson
Vanessa Simpson
is a communications professional with a background in investor relations and consumer PR. SHe has experience in a wide range of communications fields including crisis management, corporate marketing, M&A, financial PR and consumer media relations. Vanessa has worked with some of the world’s most known gaming brands including PokerStars, FanDuel and Sky Betting & Gaming. She is currently serving as Communications Director at ACE Hollreiser and Head of Communications at SG:certified.
Katy Stafford
Katy Stafford
With over 15 years’ experience in the online gaming industry, Katy Stafford is a seasoned marketing professional specialising in new player acquisition, predominantly within affiliation. Katy has previously managed the affiliate programmes for ComeOn Group and more recently served as Director of Acquisition at Casumo. She is currently working as an acquisition consultant assisting igaming startups with creating and executing strategic plans for optimal traffic and revenue performance.
David da Silva
David da Silva
is CEO of Easyodds.com and brings a unique combination of commercial strategy, digital marketing and regulated gaming to the judging panel. His interests extend across product innovation and service design to create business platforms that drive commercial success and differentiation.
Simon Pilkington
Simon Pilkington
has 17 years’ experience within the igaming industry with a specific focus on affiliation and content strategy. Previously the CEO of super affiliate KaFe Rocks (now Time2Play Media), Simon now runs his own consultancy business, SMPL Consulting. He also recently launched a JV recruitment business, Wander, aimed at helping improve standards within the industry one person at a time.
Erica Anderson
Erica Anderson
is the VP of Marketing, iGaming & Income Access, at Paysafe Group. Her role
focuses on developing the marketing strategy for the Income Access brand, as well as the
igaming division of Paysafe. Holding over a decade’s industry experience, she also oversees
the company’s in-house affiliate management team and its suite of digital marketing
services being offered to leading global igaming brands.
Sarafina Wolde Gabriel
Sarafina Wolde Gabriel
has over 19 years of experience in digital marketing and more than a decade’s worth of expertise in leadership within the igaming and marketing sectors. Sarafina joined Paysafe’s Income Access, a digital marketing technology and services provider, in 2004 as a leader of its in-house affiliate management team. Going on to serve as Director of Affiliate Marketing, CMO and VP of Strategy over 18 years at the company, Income Access collected six iGB Affiliate awards for Best Affiliate Network, five for Best Affiliate Software and three Best Acquisition Partner awards. In 2022, Sarafina joined geolocation and fraud prevention company GeoComply as a senior director, focused on new business development and international expansion. Sarafina is now Chief Strategy Officer at marketing compliance company Rightlander, where her responsibilities include developing business strategies to help grow and expand into new markets and verticals, evaluate new product opportunities and build strategic partnerships.
Gareth Mulley
Gareth Mulley
runs the marketing practice within Pentasia across Europe, Latam and the Middle East. He is passionate about affiliate marketing and recruiting the best talent into positions within operators and affiliate businesses focusing on the igaming sector.
Victoria Reed
Victoria Reed
After spending more than a decade working for Gala Coral Interactive, Betfred and GentingBet, Victoria Reed saw firsthand the devastation caused by gambling addiction and decided she had to act. As a recent alumna of Harvard Business School, she teamed up with her fellow classmate and together they started Better Change. By challenging the status quo and truly partnering with operators to help them raise standards through improved compliance, innovative social responsibility strategies and robust safer gambling tools designed to maximise player protection, she is determined to sustain the industry and deliver clear, sustainable and progressive results for their partners and their players. 
 Peter Mares
 Peter Mares
is the founder and CEO of sci:ent, a company focused on delivering technology to the
igaming industry through its bespoke technology-at-source business model. He has been
involved in the design and delivery of tech for the industry for almost 20 years, having worked
with a number of industry leaders delivering innovative platforms and solutions during his
career. He is also a passionate advocate for D&I within the industry (and in general).
Thies Petersen
Thies Petersen
is a seasoned software engineer whose career began in 2005. His journey started in usability consultancy and BI development, establishing the foundation for his eventual entrance into igaming in 2017. At prominent affiliate WIS, Thies played a crucial role in founding and developing the engineering department, where he managed frontend and backend development, QA, IT, DevOps and emerging technologies. In July 2022, Thies took on a new challenge as the Group Head of Software Engineering at Catena Media, where he leveraged his extensive experience and leadership to further his impact in the tech domain. Thies' career progression continued as he joined Blexr in January 2024, where he now applies his deep expertise as the Head of Engineering to lead and drive innovation within the engineering team.
Sebastian Jarosch
Sebastian Jarosch

is an iGaming veteran who has been active in the industry since 2007, driven by a passion for affiliate marketing and backed by a strong track record of growth. He has held several high-profile positions, including Head of Affiliates at Betsson Group and Poker Affiliate Director at Gaming Innovation Group for almost a decade. Sebastian is also the founder of Mithrillium Media Ltd, a fast-growing casino affiliate specialising in high-quality SEO traffic.

 

 

 

 

 

THE 2024 WINNERS