Location and dates

ExCel London

2-3 JULY 2025

iGB L!VE 2025 Agenda

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Agenda for iGB L!VE 2025 Expo Days |  2-3 July 2025 at ExCeL London

 

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11:00
  1. Pulse Theatre
    Until: 11:05
    • iGaming & Sports Betting
    Big ideas. Bold predictions. This is iGB L!VE 2025 with a rundown of what to expect over the next two days in the home of iGaming!
11:05
  1. Pulse Theatre
    Until: 11:20
    • iGaming & Sports Betting
    With the government moving forward on the White Paper implementation, the Commission will update on its changes in reducing intensity of online games, improving consumer choice over receiving gambling ...
11:20
  1. Pulse Theatre
    Until: 12:00
    • iGaming & Sports Betting
    In Formula One racing, where agility and resilience separates victory from defeat, lies peak operational performance. Drawing parallels between the engineering of race cars, and adaptability to ever-c ...
12:00
  1. Sustainable Gambling Zone
    Until: 12:20
    • Sustainable Gambling
    As regulatory and public scrutiny grows, the iGaming industry is under pressure to detect and act on signs of gambling harm before they escalate. What types of behavioural, emotional, or financial mar ...
  2. Pulse Theatre
    Until: 12:20
    • iGaming & Sports Betting
    The GCGRA has yet to issue licenses for online casinos or sports betting, but analysts predict 2025 could be the year with searches related to online gambling increasing by approximately 61% in 2024. ...
12:20
  1. Sustainable Gambling Zone
    Until: 12:40
    • Sustainable Gambling
    This session, presented by Mindway AI and Midnite, explores the fusion of AI, neuroscience and behavioural patterns to enhance safety in the gambling industry. Attendees will learn how AI can detect e ...
  2. Pulse Theatre
    Until: 12:40
    • iGaming & Sports Betting
    In the fast-paced world of horse racing, every second counts. This session offers an in-depth case study on how William Hill revolutionized the in-play betting experience through the implementation of ...
12:40
  1. Sustainable Gambling Zone
    Until: 13:20
    • Sustainable Gambling
    With affordability checks becoming central to gambling regulation, operators need a broader, more integrated approach to assessing player affordability —one that balances compliance, player protection ...
  2. Pulse Theatre
    Until: 13:00
    • iGaming & Sports Betting
     
13:20
  1. Sustainable Gambling Zone
    Until: 13:40
    • Sustainable Gambling
    While social casinos are marketed as harmless, free-to-play entertainment, their massive growth and resemblance to real gambling raise serious questions about their role in youth exposure and potentia ...
14:00
  1. Sustainable Gambling Zone
    Until: 14:40
    • Sustainable Gambling
    As regulators strengthen player protection frameworks and implement more stringent responsible gambling measures, a dangerous paradox has emerged: some players are being pushed into the arms of unlice ...
  2. Pulse Theatre
    Until: 15:00
    • iGaming & Sports Betting
    This is more than a competition, it’s a launchpad for the best startups in iGaming! Five visionary startups, chosen from one of the most competitive selection processes in the industry will battle it ...
14:40
  1. Sustainable Gambling Zone
    Until: 15:00
    • Sustainable Gambling
    As calls grow for stronger consumer protection in gambling, independent redress mechanisms are becoming central to industry reform. This session examines the rise of ombudsman models and their potenti ...
15:00
  1. Pulse Theatre
    Until: 15:20
    • iGaming & Sports Betting
    We are entering a world of commodity content, where the competitive advantage of slots and other game studios is based on scale, commercials and promotions, rather than the product itself. Yet that le ...
15:20
  1. Sustainable Gambling Zone
    Until: 16:00
    • Sustainable Gambling
    Growing scrutiny makes collaboration between operators, regulators, and the third sector essential. This session explores how to move beyond adversarial relationships to form transparent, tech-enabled ...
15:40
  1. Pulse Theatre
    Until: 16:00
    • iGaming & Sports Betting
    January marked a watershed moment for sports betting in Brazil. After years of operating in a grey market dominated by offshore operators and loosely regulated local outfits, the country now has a cle ...
16:00
  1. Pulse Theatre
    Until: 16:40
    • iGaming & Sports Betting
    The rules of iGaming marketing are being rewritten. Hyper-executed personalization at scale is key to standing out against increased competition, yet with the challenge of implementing customer driven ...
16:40
  1. Pulse Theatre
    Until: 17:00
    • iGaming & Sports Betting
    Understanding the tangible value of the brand, and how it drives valuation is crucial for iGaming brands looking to scale. From game developers to operators, how do you protect your USP against indust ...
11:00
  1. Pulse Theatre
    Until: 11:40
    • Marketing & Affiliation
    Game studios need to be where the players are to stand out from the competition and drive as many operators’ partnership as possible – and that means working closely with affiliates and streamers who ...
11:40
  1. Pulse Theatre
    Until: 12:20
    • Marketing & Affiliation
    Italy boasts one of Europe’s most dominant and fastest-growing betting markets, with 50 new online licenses being issued, and an expected annual GGR growth rate of 5.52% from 2024 to 2029. Yet with a ...
12:00
  1. Sustainable Gambling Zone
    Until: 12:20
    • Sustainable Gambling
    • Developments in the Netherlands that lead to tightening regulations • Good and bad practices in the duty of care of operators and how the regulator acts on this • Effects on the market and positive ...
12:20
  1. Sustainable Gambling Zone
    Until: 12:40
    • Sustainable Gambling
    This session will explore how the gambling industry can move beyond a narrow focus on harm prevention toward a broader commitment to social impact. We’ll examine how building stronger partnerships wit ...
  2. Pulse Theatre
    Until: 12:40
    • Marketing & Affiliation
    Influencer-led iGaming marketing is moving beyond static promotions to interactive, gamified experiences. Challenges, real-time tournaments, and exclusive giveaways are increasingly enhancing engageme ...
12:40
  1. Sustainable Gambling Zone
    Until: 13:20
    • Sustainable Gambling
    This session will discuss the importance of involving affiliates in the ongoing conversation around safer gambling. With their unique position to communicate directly with everyday gamblers, affiliate ...
  2. Pulse Theatre
    Until: 13:00
    • Marketing & Affiliation
    Google is ignoring more links than ever before. Paid placements, guest posts, and outdated link building tactics? They're not just ineffective — they're holding your SEO strategy back. In 2025, if you ...
14:00
  1. Pulse Theatre
    Until: 14:20
    • Marketing & Affiliation
    This year brings the biggest shake-up since gambling went online. Those "bet £10, get 50 free spins" offers? Dead. Multi-product bundles? History. Most operators miss the point: this isn't a disaster. ...
  2. Sustainable Gambling Zone
    Until: 14:40
    • Sustainable Gambling
     
14:20
  1. Pulse Theatre
    Until: 14:40
    • Marketing & Affiliation
     
14:40
  1. Sustainable Gambling Zone
    Until: 15:00
    • Sustainable Gambling
    As ESG becomes a critical lens through which investors, regulators, and the public assess gambling companies, the industry faces a turning point. This session explores whether ESG can truly drive resp ...
  2. Pulse Theatre
    Until: 15:00
    • Marketing & Affiliation
    Whether you're leading a marketing team, running product sprints, or driving commercial targets, SEO touches your lane more than you think. Beyond algorithms and keywords, real success happens through ...
15:00
  1. Pulse Theatre
    Until: 15:40
    • Marketing & Affiliation
    Amid Wimbledon and the Euros, the FIFA World Cup on the horizon, and an expected upsurge in odds placements, how do affiliates and operators reduce friction between content and placing a bet? How do d ...
15:20
  1. Sustainable Gambling Zone
    Until: 16:00
    • Sustainable Gambling
    • Exploring strategies for operators to maintain compliance and responsible gambling practices while fostering business growth in complex regulatory environments • Learning how fostering ethical leade ...
15:40
  1. Pulse Theatre
    Until: 16:00
    • Marketing & Affiliation
    The iGaming affiliate industry built on trust-based partnerships, and yet ironically in such a data-driven industry that relies on compliance, affiliate platforms have largely operated without compari ...

 

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