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iGB Live  

Dates

16-19 July 2024  |  RAI Amsterdam

iGB Live  

Dates

16-19 July 2024  |  RAI Amsterdam

Our 2024 Agenda

iGB live

A performance-driven insights ‘hub’ for educational content, networking and sharing ideas about the future of the iGaming and affiliate businesses.

We are thrilled to partner with iGamingBusiness.com and iGBAffiliate.com to offer you exclusive access to the latest market insights, comprehensive industry analysis, and state-of-the-art tools that will empower you to effectively plan for the future of your business. 

The Pulse content is FREE to attend. Take advantage of this unique opportunity to connect with industry leaders, exchange ideas, and gain a competitive edge.

iGaming

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09:55
  1. Welcome to iGB L!VE
    The Pulse Theatre H9 - 01
10:00
  1. From Ad Bans to Slot Bans: Is the Netherlands Still Competitive?
    The Pulse Theatre H9 - 01
    With Spain having rolled back on ad bans, and the UK facing opposition over slot limits, how is the Netherlands handling operators and other industry stakeholder concerns?
10:20
  1. Berlin to Paris: How to Market International Sports Events with Integrity (and Profitability)
    The Pulse Theatre H9 - 01
11:00
  1. Your Business Roadmap to the Balkans: Lessons from the Locals
    The Pulse Theatre H9 - 01
    Traditionally seen as a region where land-based gambling hasn’t truly been challenged during the past decade, the Balkans are now capturing the attention (and investment) of many across the iGaming ecosystem.
11:15
  1. Keynote: Driving Growth Through Media Partnerships & Convergence
    The Pulse Theatre H9 - 01
11:45
  1. Break
12:00
  1. Slots Success: Staying Ahead in Global Growth Markets
    The Pulse Theatre H9 - 01
    Deep dive into the latest data on what slot players want in five of the hottest casino markets to watch in 2025. 
12:20
  1. Gamification vs Personalisation: Are We All Just Overcomplicating Retention?
    The Pulse Theatre H9 - 01
    As rising costs squeeze margins in Europe, and regulatory frameworks slow in emerging markets, how can operators drive sustainable ROI and drive down player churn? 
13:00
  1. Lunch
14:00
  1. Innovate or Game Over? Designing the Next Generation of Casino Games
    The Pulse Theatre H9 - 01
    With hundreds of new games released every month, how do we cut through, resonate, and redefine the way we interact with and experience the thrill of games of chance (or skill). 
14:40
  1. Full Stream Ahead: Leveraging Data on Esports Influencers
    The Pulse Theatre H9 - 01
15:00
  1. Break
15:15
  1. High Stakes, High Security: Navigating iGaming Cyber Threats in the Aftermath
    The Pulse Theatre H9 - 01
    With cyber-attacks costing on average €3.6m, operators are suffering both financial and reputational damage as upward trajectory, valuable data, and grey market exposure draws criminals. 
15:35
  1. A Safe Bet on M&A: De-Risking Yourself with Sustainability
    The Pulse Theatre H9 - 01
    Environmental, Social and Governance (ESG) is more than just a bunch of buzzwords. A focus on compliance risks is good business for operators looking to scale and exit, and for the investors looking to acquire them, lest they end up in years of litigation and regulatory fines! 
16:15
  1. Break
16:30
  1. iGB ASCEND Allyship Meet-Up
    The Pulse Theatre H9 - 01

Affiliates

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10:10
  1. Welcome to iGB L!VE
    The Pulse Theatre H9 - 01
10:15
  1. Parasites and Priority: State of the Nation on Google
    The Pulse Theatre H9 - 01
    With Google’s March’s core update promising to reduce “Unhelpful” content by 40%, understand the impact to search results for regulated industries ever since, and what you need to do to protect your affiliate business
10:35
  1. Traffic Wars: The Fight for What's Next?
    The Pulse Theatre H9 - 01
    Google may be changing the rules, but for iGaming, that’s far from the only thing to worry about. From domination by big publishers to user-generated search results, the real estate available to the traditional affiliates is being squeezed. Can they adapt? 
11:15
  1. Day 2 Keynote
    The Pulse Theatre H9 - 01
11:45
  1. Break
12:00
  1. SEO Criminal Minds: Evading E.E.AT
    The Pulse Theatre H9 - 01
    SEO is always trying to trick the SERP game and twist the rules on what’s black, white, or grey(-hatted). From Reddit to Quora forums, LinkedIn to hidden gems, just how easy is it to get around E.E.A.T principles in practice for gambling content? 
12:20
  1. Scaling Up and Scaling Out: Geographic Expansion, Lead Gen, and Other Avenues for Growth
    The Pulse Theatre H9 - 01
    The world of affiliate marketing is constantly evolving, and staying ahead is essential for success, whether you’re starting a new affiliate business or looking to optimise your existing strategy. 
13:00
  1. Lunch
14:00
  1. TBC
    The Pulse Theatre H9 - 01
14:20
  1. Ctrl + Z: How to Attract, Motivate and Retain the iGeneration?
    The Pulse Theatre H9 - 01
    As player-profiles evolve, so too do the affiliates required to engage them. Yet with a clash between some company cultures and the “quote unquote” expectations of Gen Z, how should your business balance this ambitious generation with the realism of hiring? 
15:00
  1. Break
15:15
  1. Not Just Brazil: The Essentials for Targeting Links in LatAm and Spain
    The Pulse Theatre H9 - 01
    If you ever find yourself asking “What’s my LatAm Strategy?” or “Why can’t we just do what worked in Spain?” stop now! That killer idea that raked in Argentinean links is most likely going to fizzle out when you try to pitch in Mexico. 
15:35
  1. The Rules of Engagement: How Should Affiliates Respond on Player Protection?
    The Pulse Theatre H9 - 01
    Many countries, including Denmark, France, Italy, and Greece have introduced new rules for affiliates, streamers, and influencers. Beyond knowing what to do to stay compliant, how should they respond to the tug and pull between traffic acquisition and the increasing ethical obligation to promote responsible gaming messaging through their content?
16:15
  1. Break
16:30
  1. iGB Launchpad Start-Up Competition
    The Pulse Theatre H9 - 01
    iGB Launchpad Start-Up Competition

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