2-3 JULY 2025
Exhibitors
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Tote
Stand: K27
- | Smartscan Mandate
- | Wave D
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The Tote is a proud operator of UK and Irish Horse Racing Pools, a trusted brand delivering excellence in a fiercely competitive marketplace.
Our mission, as co-founders of the World Tote Association, is to provide safe, sustainable betting products that actively support the future of horse racing worldwide.
Horse racing is in our DNA, and we’re here to keep it thriving while making betting more fun and rewarding for everyone.
We’re passionate experts who love what we do, universally trusted, and always looking for ways to push the envelope.
Beyond pools betting, we’ve added a new sportsbook and a thriving casino to our mix, giving more reasons for customers to have Tote as part of their betting wallet, but also helping our partners boost revenues and make us relevant to broader audiences.
With initiatives like Tote Guarantee (Never Beaten by SP), Daily Placepot Guarantees up to £750K, and the Stayers Club, we’re constantly delivering great value to bettors.
The Tote is fully committed to Safer Gambling, building key partnerships, and creating a fun, secure betting experience for all.